Founded in 1918, SOFTGROUP has throughout generations become one of the most important Moroccan family holdings in the textile , real estate and distribution. The tremendous growth that the group has achieved is the outcome corporate vision and value based on quality, knowledge and innovation, which are attested in each of its achievements.

Being a corporate citizen, particularly through the Amine KABBAJ Foundation, acknowledged as serving public utility, SOFTGROUP contributes, with a constant commitment, to the realization of many health centers, thus actively participating in the strengthening of the Moroccan society and economy.

History :

Among the numerous achievements of The Amine Kabbaj Foundation, we can mention the following :  

• 1918: Haj M'hamed founded the parent company for the Export of Fabrics and Handicrafts to Senegal and Mali.
• 1948: His Son Abdellatif KEBBAJ imported fabrics from Lyon.
• 1968: Mohamed Kabbaj, Haj M'hamed’s grandson, took over and launched the printing of scarves, then extended the activity with the creation of several textile segments.
• 1987: Realization of the first real estate project.
• 1995: Creation of Amine KABBAJ Foundation.
• 1999: First textile company to hold the ISO 9002 Certificate.
• 2002: Creation and launch of Diamantine.
• 2003: First royal inauguration of a center established by the Foundation.
• 2007: SOFTGROUP becomes the largest national producer of 100% export sweaters.
• 2008: Creation of Clair Ô Foncé, a brand of shawls, scarves and fabrics made of pure silk.
• 2011: Expansion of the Diamantine brand internationally.
• 2012: Diamantine is elected the first Moroccan trade and distribution brand in the national market.
• 2015: Mohamed KABBAJ was decorated with the Alaoui Wissam by His Majesty King Mohamed VI.
• 2016: Creation of the SOFT TECH subsidiary, specialized in technical textile and non-woven fabrics.